Cardiology Practice Social Media Strategy Guide

Platform Selection and Setup

Primary Platforms

• LinkedIn: Professional networking and research sharing
• Facebook: Patient education and practice updates
• Twitter: Clinical updates and heart health awareness
• Instagram: Visual patient education and practice culture

Content Categories

1. Educational Content (40%)

• Heart disease prevention tips
• Risk factor explanations
• Procedure explanations using infographics
• Latest cardiovascular research summaries

2. Practice Updates (20%)

• New technology acquisitions
• Staff introductions
• Office hour changes
• Insurance updates

3. Patient Success Stories (20%)

• Recovery journeys (with HIPAA compliance)
• Testimonials with patient consent
• Lifestyle modification successes

4. Community Engagement (20%)

• Heart health awareness events
• Community screening programs
• Local health fairs participation

Best Practices

Posting Frequency

• LinkedIn: 2-3 times per week
• Facebook: 4-5 times per week
• Twitter: Daily
• Instagram: 3-4 times per week

Content Guidelines

1. Use evidence-based information
2. Include relevant hashtags (#HeartHealth, #Cardiology)
3. Maintain HIPAA compliance
4. Respond to comments within 24 hours

Crisis Communication Plan

Response Protocol

1. Monitor mentions and tags
2. Establish approval chain
3. Prepare template responses
4. Document all interactions

Measurement Metrics

Track Monthly

• Engagement rates
• Follower growth
• Post reach
• Website referrals
• Appointment requests

Compliance Checklist

• HIPAA review of all posts
• Medical fact verification
• Disclaimer inclusion
• Patient consent documentation