Chiropractic Practice Social Media Marketing Guide

Platform Strategy

Facebook

• Post frequency: 3-4 times per week
• Content mix:
  • Educational posts about spine health
  • Patient success stories (with consent)
  • Staff highlights
  • Practice updates
  • Wellness tips

Instagram

• Post frequency: 4-5 times per week
• Content focus:
  • Before/after posture improvements
  • Treatment technique demonstrations
  • Office tour highlights
  • Staff behind-the-scenes
  • Infographics on spinal health

Content Categories

Educational Content (40%)

• Spine anatomy explanations
• Posture correction tips
• Ergonomic workplace setups
• Exercise demonstrations
• Pain management strategies

Engagement Posts (30%)

• Q&A sessions
• Patient polls
• "Myth vs. Fact" series
• "Ask the Chiropractor"
• Weekly wellness challenges

Practice Promotion (30%)

• New patient specials
• Service highlights
• Patient testimonials
• Staff introductions
• Office events

Best Practices

Content Creation

1. Use high-quality images
2. Include practice branding
3. Maintain HIPAA compliance
4. Use relevant hashtags
5. Create shareable infographics

Engagement Guidelines

• Respond to comments within 24 hours
• Address negative feedback professionally
• Share patient success stories with written consent
• Use calls-to-action in posts
• Track engagement metrics monthly

Content Calendar Template

Week 1

Mon: Educational post Wed: Patient success story Fri: Weekend wellness tip

Week 2

Tue: Staff spotlight Thu: Treatment technique Sat: Health fact share

Compliance Checklist

• HIPAA guidelines followed
• Patient consent obtained
• Claims are evidence-based
• Proper disclaimers included
• Professional tone maintained