Community Skin Health Awareness Event Planning Guide

Event Overview

Host a community-focused dermatology awareness event to educate the public about skin health while showcasing your practice's expertise and services.

Planning Timeline

3 Months Before

• Select date and venue
• Define event budget
• Identify key topics and screenings to offer
• Begin vendor outreach for skincare samples

2 Months Before

• Design promotional materials
• Create registration system
• Confirm staff participation
• Order educational materials

1 Month Before

• Launch marketing campaign
  • Social media announcements
  • Local press releases
  • Community bulletin boards
  • Email newsletter

Event Components

Educational Stations

1. Skin Cancer Screening Area
2. Sun Protection Education
3. Acne Management Corner
4. Anti-aging Information Center
5. General Skin Health Q&A

Required Resources

• Examination rooms/privacy screens
• Educational handouts
• Registration forms
• Skincare samples
• Medical equipment for screenings
• Digital presentation equipment

Staff Assignments

• Lead Dermatologist: Clinical oversight
• Nurse Practitioners: Screenings
• Medical Assistants: Station support
• Front Office: Registration
• Practice Manager: Event coordination

Marketing Checklist

• Create event hashtag
• Design branded banners
• Prepare press kit
• Schedule social media posts
• Print promotional flyers

Follow-up Plan

1. Thank you emails to attendees
2. Social media recap
3. Lead nurturing campaign
4. Staff debrief meeting
5. ROI analysis