Comprehensive Social Media Marketing Guide for Periodontal Practices

Platform Selection and Strategy

Primary Platforms

• Instagram: Visual platform ideal for before/after cases and educational content
• Facebook: Community engagement and patient education
• LinkedIn: Professional networking and referral relationships

Content Categories

1. Educational Content (40%)

• Periodontal disease awareness
• Oral-systemic health connections
• Prevention tips and home care guidance
• Treatment procedures explained

2. Practice Highlights (30%)

• Team introductions
• Technology showcase
• Office tours
• Patient testimonials (with consent)

3. Case Studies (20%)

• Before/after results (with patient consent)
• Treatment success stories
• Implant cases
• Tissue regeneration outcomes

4. Community Engagement (10%)

• Local events participation
• Team celebrations
• Community service

Posting Guidelines

Frequency

• Instagram: 3-4 posts/week
• Facebook: 2-3 posts/week
• LinkedIn: 1-2 posts/week

Best Practices

1. Use HIPAA-compliant imagery
2. Include relevant hashtags (#Periodontist #OralHealth)
3. Respond to comments within 24 hours
4. Cross-post strategically

Content Calendar Template

Week 1

• Monday: Educational post
• Wednesday: Case study
• Friday: Practice highlight

Week 2

• Monday: Prevention tip
• Wednesday: Team spotlight
• Friday: Patient success story

Compliance Guidelines

• Obtain written consent for patient images
• Avoid specific treatment guarantees
• Include necessary disclaimers
• Follow state dental board regulations

Analytics Tracking

• Monitor engagement rates
• Track follower growth
• Measure click-through rates
• Analyze peak posting times