Concierge Medicine Community Health & Wellness Event Planning Guide

Event Overview

• Event Name: [Practice Name] Health & Wellness Expo
• Target Audience: Current patients, prospective members, community leaders
• Duration: 2-3 hours

Event Components

1. Health Screenings

• Blood pressure checks
• BMI calculations
• Basic glucose testing
• Cholesterol screening (optional)

2. Educational Sessions

• Mini-Lectures (15-20 minutes each)
  • Preventive health strategies
  • Benefits of concierge medicine
  • Personalized wellness planning

3. Interactive Stations

• Nutrition consultation corner
• Fitness demonstration area
• Stress management techniques
• Medical technology showcase

Marketing Timeline

6 Weeks Before

• Send save-the-date emails to patient base
• Create social media event pages
• Design promotional materials

4 Weeks Before

• Mail formal invitations
• Begin social media promotion campaign
• Contact local media outlets

2 Weeks Before

• Send reminder emails
• Confirm vendor participation
• Finalize staff assignments

Required Resources

Staff Needs

• Medical providers (2-3)
• Medical assistants (2-3)
• Front desk staff (2)
• Event coordinator (1)

Equipment

• Screening equipment
• Educational materials
• Registration tablets
• Name badges
• Signage

Follow-up Strategy

Post-Event Actions

1. Thank you emails to attendees
2. Follow-up calls to interested prospects
3. Social media post with event highlights
4. Patient feedback survey

Success Metrics

• Attendance numbers
• New member sign-ups
• Prospect contact information collected
• Survey response ratings