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Dental Practice Social Media Marketing Guide

A Strategic Framework for Building Your Online Presence

General Dentistry

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Template Content

Last updated: Mar 24, 2025

Platform Strategy

Facebook

  • Post frequency: 3-4 times per week
  • Content mix:
    • Educational posts (oral health tips)
    • Before/after cases (with patient consent)
    • Team highlights
    • Practice updates
    • Special offers

Instagram

  • Post frequency: 4-5 times per week
  • Focus on:
    • High-quality procedure photos
    • Office tour snippets
    • Staff spotlights
    • Patient testimonials (with permission)
    • Behind-the-scenes content

Content Categories

Educational Content (40%)

  • Oral hygiene tips
  • Treatment explanations
  • Common dental issues
  • Preventive care advice

Practice Promotion (30%)

  • Service highlights
  • New technology announcements
  • Special offers
  • Insurance updates

Community Engagement (30%)

  • Local events participation
  • Team activities
  • Patient appreciation posts
  • Community service

Best Practices

Post Guidelines

  • Use high-quality images
  • Include relevant hashtags
  • Maintain HIPAA compliance
  • Respond to comments within 24 hours

Content Calendar Template

Day Platform Content Type Theme
Mon FB/IG Educational Oral Health Tip
Wed FB/IG Practice Service Spotlight
Fri FB/IG Community Team/Patient Focus

Compliance Checklist

  • ✓ Patient consent forms for images
  • ✓ HIPAA-compliant content review
  • ✓ Professional tone maintenance
  • ✓ Accurate dental information

Measurement Metrics

  • Engagement rate
  • Follower growth
  • Post reach
  • Website traffic from social
  • New patient inquiries

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