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Dermatology Practice Social Media Marketing Guide

A Comprehensive Strategy for Digital Engagement

Dermatology

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Template Content

Last updated: Mar 24, 2025

Platform Strategy

Instagram

  • Post Types:
    • Before/after treatment photos (with patient consent)
    • Skincare tips and routines
    • Treatment demonstrations
    • Staff introductions
    • Practice events

Facebook

  • Content Focus:
    • Educational articles
    • Practice news
    • Patient testimonials
    • Community engagement
    • Special offers

Content Calendar Template

Weekly Schedule

  1. Monday: Educational content
  2. Tuesday: Treatment spotlight
  3. Wednesday: Patient success story
  4. Thursday: Skincare tip
  5. Friday: Behind-the-scenes
  6. Weekend: Engagement posts

Best Practices

Photo Guidelines

  • Consistent lighting
  • Professional background
  • HIPAA-compliant patient images
  • Branded watermark

Caption Structure

  1. Hook statement
  2. Educational content
  3. Call-to-action
  4. Relevant hashtags

Compliance Requirements

Medical Content

  • Include disclaimers
  • Verify all medical claims
  • Reference peer-reviewed sources
  • Maintain patient privacy

Engagement Protocol

  • Never diagnose via social media
  • Direct medical questions to office
  • Response templates for common inquiries
  • Regular monitoring schedule

Performance Tracking

Key Metrics

  • Engagement rate
  • Follower growth
  • Post reach
  • Appointment conversions
  • Comment sentiment

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Features

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