Endodontic Practice Social Media Marketing Guide

Platform Strategy

LinkedIn

• Share clinical case studies with detailed treatment outcomes
• Post continuing education opportunities
• Network with referring dentists
• Highlight team credentials and certifications

Instagram

• Before/after treatment photos (with patient consent)
• Team culture and office environment
• Educational infographics about root canal procedures
• Patient testimonials

Content Calendar Template

Weekly Posts

1. Monday: Educational content (tooth anatomy, procedure explanations)
2. Wednesday: Case study or success story
3. Friday: Team spotlight or office updates

Key Hashtags

• #Endodontics
• #RootCanal
• #DentalSpecialist
• #EndodonticCare
• #DentalHealth

Content Categories

Educational Content (40%)

• Procedure explanations
• Pain management tips
• Post-treatment care
• Technology highlights

Practice Promotion (30%)

• Team introductions
• Office tours
• New equipment announcements
• Special services

Patient Focus (30%)

• Testimonials
• Success stories
• Before/after results
• Patient education resources

Best Practices

Image Guidelines

• Resolution: 1080x1080px (Instagram)
• Include practice logo
• Maintain HIPAA compliance
• Use consistent brand colors

Engagement Tips

• Respond to comments within 24 hours
• Use stories for daily updates
• Cross-promote with referring offices
• Monitor analytics monthly