Gastroenterology Practice Social Media Strategy Guide

Platform Selection and Content Strategy

Key Platforms

• LinkedIn: Professional networking and practice updates
• Facebook: Patient education and community engagement
• Instagram: Visual content and practice culture
• Twitter: Latest GI research and health tips

Content Categories

1. Educational Content (40%)

• Digestive health tips
• Common GI conditions explained
• Screening guidelines
• Dietary recommendations

2. Practice Updates (20%)

• New technology acquisitions
• Staff introductions
• Office announcements
• Schedule changes

3. Patient Success Stories (15%)

• Before/after testimonials (with consent)
• Quality of life improvements
• Prevention success stories

4. Procedure Information (15%)

• Colonoscopy prep guides
• Endoscopy explanations
• New procedures offered

5. Community Engagement (10%)

• Local health events
• Awareness months
• Community partnerships

Best Practices

Posting Schedule

• LinkedIn: 2-3x/week
• Facebook: 4-5x/week
• Instagram: 3-4x/week
• Twitter: Daily

Content Guidelines

• Use HIPAA-compliant imagery
• Include relevant hashtags (#GIHealth #DigestiveHealth)
• Respond to comments within 24 hours
• Verify medical accuracy of all posts

Crisis Management

• Maintain response templates
• Establish approval workflow
• Document social media policies

Measurement Metrics

• Engagement rates
• Follower growth
• Website referrals
• Appointment requests

Compliance Checklist

• HIPAA review process
• Medical content verification
• Patient consent forms
• Disclaimer statements