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Geriatric Practice Social Media Marketing Guide

Engaging Seniors and Their Families Through Digital Channels

Geriatrics

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Template Content

Last updated: Mar 24, 2025

Platform Selection and Strategy

Facebook

  • Primary Platform: Most seniors actively use Facebook
  • Post frequency: 3-4 times per week
  • Best times: 9-11 AM and 3-5 PM
  • Content focus: Educational posts, wellness tips, practice updates

Instagram

  • Secondary Platform: Target family members and caregivers
  • Post frequency: 2-3 times per week
  • Content focus: Behind-the-scenes, staff introductions, patient success stories

Content Pillars

1. Educational Content (40%)

  • Age-related health conditions
  • Medication management tips
  • Fall prevention strategies
  • Nutrition for seniors

2. Practice Updates (30%)

  • New services announcements
  • Staff introductions
  • Holiday hours
  • COVID-19 updates

3. Community Engagement (30%)

  • Local senior events
  • Support group information
  • Patient testimonials
  • Senior-focused community resources

Post Templates

Educational Posts

🌟 Health Tip Thursday
[Insert tip about senior health]
#SeniorHealth #HealthyAging #GeriatricCare

Staff Spotlight

👨‍⚕️ Meet Our Team
[Staff member name & role]
[Brief bio and specialization]
#HealthcareHeroes #SeniorCare

Visual Guidelines

  • Large, clear fonts (16pt minimum)
  • High contrast colors
  • Simple, uncluttered designs
  • Real photos over stock images when possible

Engagement Best Practices

  1. Respond to comments within 24 hours
  2. Use senior-friendly language
  3. Include clear calls-to-action
  4. Monitor engagement metrics monthly

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