Internal Medicine Practice Social Media Strategy Guide

Platform Selection and Strategy

Primary Platforms

• LinkedIn: Professional networking and practice updates
• Facebook: Patient education and community engagement
• Instagram: Visual content and practice culture

Content Categories

1. Educational Content (40%)

• Preventive health tips
• Chronic disease management insights
• Seasonal health reminders
• Medical myth debunking

2. Practice Updates (20%)

• New service announcements
• Staff introductions
• Office hour changes
• COVID-19 protocols

3. Patient Resources (20%)

• Insurance information
• Patient portal tutorials
• Appointment scheduling guides
• Telehealth instructions

4. Community Engagement (20%)

• Local health events
• Patient success stories (with consent)
• Community health initiatives
• Health awareness months

Posting Guidelines

Content Standards

• Use HIPAA-compliant imagery
• Verify medical accuracy
• Include relevant disclaimers
• Maintain professional tone

Posting Frequency

• LinkedIn: 2-3 times per week
• Facebook: 3-4 times per week
• Instagram: 2-3 times per week

Engagement Protocol

Response Guidelines

• Monitor comments daily
• Respond within 24 hours
• Direct medical questions to office
• Use approved response templates

Compliance Checklist

• HIPAA compliance review
• Medical content verification
• Disclaimer inclusion
• Image usage rights
• Patient consent documentation