Homepage

• Hero Section
  • Professional headshot of lead surgeon(s)
  • Clear value proposition
  • Call-to-action for consultations

About Us

• Board certifications and credentials
• Professional memberships (ASPS, ASAPS)
• Training and educational background
• Practice philosophy
• Team profiles

Services

Cosmetic Procedures

• Facial procedures (rhinoplasty, facelift, blepharoplasty)
• Body contouring (liposuction, tummy tuck, body lift)
• Breast procedures (augmentation, reduction, reconstruction)

Reconstructive Procedures

• Post-mastectomy reconstruction
• Trauma reconstruction
• Congenital defect correction

Patient Resources

• Pre-operative Instructions
• Post-operative Care
• Financial Information
  • Insurance coverage
  • Financing options
  • Payment plans

Photo Gallery

• Before/after images (with proper consent)
• Categorized by procedure
• Consistent photography standards

Contact Information

• Office locations
• Hours of operation
• Emergency contact protocols
• Interactive map

Essential Elements

Technical Requirements

• Mobile-responsive design
• HIPAA-compliant contact forms
• SSL certification
• Fast loading speeds

Content Guidelines

• Professional medical terminology with lay explanations
• Regular blog updates on procedures and trends
• Patient testimonials (compliant with regulations)
• Educational resources and FAQs

SEO Optimization

• Local SEO implementation
• Procedure-specific keywords
• Meta descriptions for all pages
• Schema markup for medical practice

Compliance Considerations

• Medical advertising guidelines
• State-specific regulations
• HIPAA privacy requirements
• ADA accessibility standards