Neurosurgery Practice Social Media Strategy Guide

Platform Selection and Strategy

Primary Platforms

• LinkedIn: Professional networking, research sharing, and practice updates
• Twitter: Clinical discussions and conference engagement
• Instagram: Patient education and practice culture

Content Categories

1. Educational Content (40%)

• Brain and spine anatomy explanations
• Common conditions and treatments
• Surgical innovation updates
• Patient preparation guidelines

2. Practice Updates (30%)

• Team introductions
• New technology acquisitions
• Facility improvements
• Awards and certifications

3. Patient Success Stories (20%)

• Recovery journeys (with HIPAA compliance)
• Anonymous testimonials
• Quality-of-life improvements

4. Industry Engagement (10%)

• Conference participation
• Research publications
• Professional collaborations

Posting Guidelines

Content Standards

• Use medical illustrations instead of surgical images
• Maintain professional tone
• Include relevant disclaimers
• Follow HIPAA guidelines

Posting Frequency

• LinkedIn: 2-3 posts/week
• Twitter: 3-4 posts/week
• Instagram: 2-3 posts/week

Compliance Checklist

• HIPAA compliance review
• Medical accuracy verification
• Professional image maintenance
• Disclaimer inclusion
• Patient consent documentation

Engagement Protocol

Do's

• Respond to medical queries with general information
• Direct clinical questions to office consultations
• Share peer-reviewed research
• Engage with professional organizations

Don'ts

• Provide specific medical advice
• Share sensitive patient information
• Engage in medical debates
• Post graphic surgical content

Analytics Tracking

Key Metrics

1. Engagement rates
2. Follower growth
3. Post reach
4. Website referrals
5. Appointment inquiries