Nutrition Practice Social Media Marketing Guide

Platform Strategy

Instagram

• Post frequency: 4-5 times per week
• Content mix:
  • 40% Educational infographics
  • 30% Meal inspiration
  • 20% Client success stories
  • 10% Practice updates

LinkedIn

• Post frequency: 2-3 times per week
• Focus on:
  • Professional credentials
  • Research updates
  • Industry insights
  • Case studies

Content Pillars

1. Educational Content

• Macro/micronutrient education
• Diet myth debunking
• Research interpretations
• Supplement guidance

2. Recipe Content

• Quick healthy meals
• Meal prep guides
• Special dietary modifications
• Seasonal ingredients

3. Client Resources

• Shopping guides
• Meal planning templates
• Food swap suggestions
• Label reading tips

Engagement Strategy

Hashtag Groups

General Nutrition:

• #RegisteredDietitian
• #NutritionTips
• #HealthyEating

Specialty Focus:

• #DiabetesDiet
• #HeartHealthy
• #GutHealth

Content Calendar Template

Week 1:

1. Monday: Educational post
2. Wednesday: Recipe share
3. Friday: Client success
4. Saturday: Wellness tip

Visual Guidelines

Brand Colors

• Primary: [Your brand colors]
• Secondary: Fresh food colors
• Accent: White space emphasis

Image Standards

• High-resolution photos
• Consistent filter usage
• Brand watermark placement
• Text overlay guidelines

Compliance Guidelines

Medical Claims

• Avoid absolute statements
• Include evidence-based references
• Use disclaimer when needed
• Follow scope of practice

Privacy Considerations

• Client consent forms
• HIPAA compliance
• Photo release protocols
• Testimonial guidelines