Oral Surgery Social Media Marketing Guide

Platform Strategy

Instagram

• Share before/after procedure photos (with patient consent)
• Post educational content about common procedures
• Highlight team members and office culture
• Use Stories for day-to-day updates

Facebook

• Share patient testimonials
• Post detailed procedure explanations
• Announce practice news and events
• Host Q&A sessions

Content Categories

Educational Content (40%)

• Procedure explanations
• Recovery tips
• Oral health facts
• Common misconceptions

Practice Updates (20%)

• Team introductions
• New technology acquisitions
• Office improvements
• Special announcements

Patient Focus (30%)

• Success stories
• Testimonials
• Before/after results
• Patient education materials

Community Engagement (10%)

• Local events
• Charity initiatives
• Community involvement

Best Practices

Posting Schedule

• Instagram: 3-4 posts per week
• Facebook: 2-3 posts per week
• Best times: 12-2 PM, 6-8 PM

Content Guidelines

1. Maintain HIPAA compliance
2. Get written consent for patient photos
3. Use professional imagery
4. Include relevant hashtags
5. Respond to comments promptly

Engagement Tips

• Use polls and questions
• Share patient success stories
• Create educational series
• Host live Q&A sessions

Compliance Checklist

• HIPAA review of all posts
• Patient consent forms
• Professional disclaimer
• Copyright compliance
• Medical accuracy verification