Orthopedic Practice Social Media Strategy Guide

Platform Selection and Content Strategy

Key Platforms for Orthopedic Practices

• LinkedIn: Professional networking and medical community engagement
• Instagram: Visual content highlighting procedures and success stories
• Facebook: Patient education and community outreach
• YouTube: Procedure explanations and exercise demonstrations

Content Pillars

1. Educational Content (40%)

• Joint health tips
• Injury prevention strategies
• Post-operative care guidelines
• Sports medicine insights

2. Practice Highlights (30%)

• Team introductions
• Facility tours
• New technology/equipment
• Treatment specializations

3. Patient Success Stories (20%)

• Recovery journeys
• Before/after results
• Patient testimonials (HIPAA-compliant)

4. Community Engagement (10%)

• Local sports team partnerships
• Health awareness events
• Community outreach programs

Best Practices

Content Creation Guidelines

• Use high-quality medical imagery
• Include relevant medical hashtags
• Maintain HIPAA compliance
• Create content calendars monthly

Engagement Strategies

• Respond to comments within 24 hours
• Share peer-reviewed research
• Cross-promote with allied health providers
• Monitor metrics monthly

Content Examples

Instagram Posts

• Exercise demonstration videos
• Joint anatomy infographics
• Recovery milestone celebrations
• Staff spotlights

Educational Series Ideas

• "Ask the Orthopedist"
• "Injury Prevention Tips"
• "Recovery Road Map"
• "Sports Medicine Spotlight"

Compliance Checklist

• ☐ HIPAA review process
• ☐ Patient consent forms
• ☐ Medical disclaimer templates
• ☐ Image usage rights

Measurement Metrics

• Engagement rates
• Follower growth
• Appointment inquiries
• Content performance analytics