Physical Therapy Email Marketing Templates and Best Practices

Patient Engagement Templates

1. Welcome Email

Subject: Welcome to [Practice Name] - Your Journey to Better Health Starts Here

Dear [Patient Name],

Thank you for choosing [Practice Name] for your physical therapy needs. We're committed to helping you achieve your mobility and wellness goals.

Your first appointment is scheduled for: [Date/Time]

Please bring:
- Insurance card
- Photo ID
- Comfortable clothing
- Any relevant medical records
- List of current medications

Location: [Address]
Phone: [Number]

Best regards,
[PT Name]

2. Appointment Reminder

Subject: Your PT Session Tomorrow at [Time]

Hi [Patient Name],

This is a friendly reminder of your physical therapy appointment tomorrow at [Time].

Remember to:
- Wear loose-fitting clothes
- Arrive 10 minutes early
- Bring any assistive devices you currently use

Need to reschedule? Call [Phone Number]

3. Treatment Progress Update

Subject: Your Physical Therapy Progress Report

Dear [Patient Name],

We're pleased to share your progress after [X] sessions:
- Initial mobility range: [Range]
- Current mobility range: [Range]
- Strength improvements: [Details]

Keep up the great work!

Your next goals include:
[List goals]

Best regards,
[PT Name]

Marketing Templates

1. Monthly Newsletter

Subject: Stay Active with [Practice Name] - Monthly Wellness Update

Inside This Month:
- Featured Exercise: [Exercise Name]
- Staff Spotlight: Meet [PT Name]
- Health Tip: [Brief Tip]
- Special Offer: [Promotion Details]

[Content follows...]

2. Reactivation Campaign

Subject: We Miss You at [Practice Name]!

Dear [Patient Name],

We noticed it's been [X] months since your last visit. Your health and mobility are important to us.

Schedule an appointment this month and receive:
[Special offer details]

Call [Phone] or reply to this email to book.

Best Practices

1. Personalization

• Always use patient names
• Reference specific conditions/treatments
• Mention previous visits

2. Timing

• Send appointment reminders 24-48 hours in advance
• Limit marketing emails to 2-3 per month
• Send progress updates after key milestones

3. Compliance

• Include HIPAA-compliant disclaimers
• Maintain patient privacy
• Include unsubscribe options