Physical Therapy Practice Website Content Guide

Homepage Elements

Hero Section

• Clear value proposition
• High-quality images of therapists working with patients
• Prominent call-to-action button for appointments
• Emergency contact information

Key Services

• Orthopedic Physical Therapy
• Sports Rehabilitation
• Post-surgical Recovery
• Manual Therapy
• Geriatric Physical Therapy
• Neurological Rehabilitation

About Us Section

Practice Overview

• Mission statement
• Years in practice
• Treatment philosophy
• Staff credentials and specializations

Team Profiles

• Professional headshots
• Education and certifications
• Areas of expertise
• Professional affiliations

Services Pages

Individual Service Pages Should Include:

• Detailed service descriptions
• Conditions treated
• Expected outcomes
• Treatment approaches
• Insurance information
• Patient testimonials (HIPAA-compliant)

Patient Resources

Forms & Information

• New patient forms
• Insurance information
• Payment policies
• Privacy practices

Educational Content

• Exercise library
• Recovery tips
• Blog posts on common conditions
• FAQ section

Contact Information

Essential Details

• Office hours
• Location with map
• Phone numbers
• Email addresses
• Emergency contacts
• Parking information

Technical Requirements

Website Optimization

• Mobile-responsive design
• Fast loading times
• ADA compliance
• HIPAA-compliant contact forms
• Secure patient portal integration