Event Overview
Host a comprehensive health fair targeting seniors and their caregivers, promoting your geriatric practice while providing valuable community education and health screenings.
Essential Components
1. Health Screening Stations
- Blood pressure monitoring
- Balance assessment
- Memory screening
- Diabetes risk assessment
- Vision and hearing checks
- Fall risk evaluation
2. Educational Sessions
- Medication management workshops
- Healthy aging presentations
- Medicare/insurance information
- Advanced care planning guidance
- Nutrition for seniors
3. Vendor Participation
- Home health agencies
- Medical equipment suppliers
- Senior living communities
- Local pharmacies
- Senior transportation services
Event Logistics
Timing & Location
- Duration: 4-6 hours
- Recommended day: Saturday morning
- Venue: Community center or hospital conference area
- Accessibility: Must be ADA compliant
Marketing Strategy
-
Digital Promotion
- Social media announcements
- Email newsletter to patient database
- Local news website listings
-
Traditional Marketing
- Local newspaper advertisements
- Flyers in senior centers
- Church bulletin announcements
- Primary care physician referrals
Required Resources
- Medical staff (minimum 4)
- Administrative support (2-3)
- Volunteer coordinators (2)
- Registration desk personnel
- Emergency response plan
Follow-up Protocol
- Collect attendee contact information
- Schedule follow-up appointments
- Send thank-you notes to vendors
- Track conversion metrics
- Document lessons learned