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Social Media Marketing Guide for Concierge Medical Practices

A Comprehensive Strategy for Building Your Digital Presence

Concierge Medicine

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Template Content

Last updated: Mar 24, 2025

Platform Selection and Strategy

LinkedIn

  • Professional Profile Development
    • Highlight medical credentials
    • Share thought leadership content
    • Connect with healthcare professionals
  • Content Focus
    • Practice innovations
    • Medical insights
    • Industry developments

Instagram

  • Visual Content Strategy
    • Office tours
    • Staff introductions
    • Wellness tips graphics
  • Story Highlights
    • Patient testimonials (with consent)
    • Behind-the-scenes moments
    • Health awareness campaigns

Content Calendar Template

Weekly Posts Structure

  1. Monday: Wellness tip or preventive care advice
  2. Wednesday: Practice updates or service highlights
  3. Friday: Patient success story or health education

Engagement Guidelines

Do's

  • Respond promptly to comments and messages
  • Share evidence-based health information
  • Maintain HIPAA compliance
  • Use high-quality, professional images

Don'ts

  • Share specific patient information
  • Make medical recommendations online
  • Engage in medical debates
  • Post during off-hours

Hashtag Strategy

Primary Hashtags

  • #ConciergeHealth
  • #PersonalizedMedicine
  • #WellnessCare

Secondary Hashtags

  • #HealthcareInnovation
  • #PreventiveCare
  • #[YourCity]Doctor

Measurement Metrics

Track Monthly

  • Follower growth rate
  • Engagement rates
  • Lead generation
  • Website traffic from social

Compliance Checklist

  • HIPAA review of all posts
  • Medical claims verification
  • Image usage rights
  • Disclaimer inclusion where needed

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