Social Media Marketing Guide for Psychiatric Practices

Overview

This guide provides a framework for maintaining an ethical and effective social media presence for psychiatric practices while adhering to HIPAA regulations and professional standards.

Platform Selection

Recommended Platforms

• LinkedIn: Professional networking and practice updates
• Instagram: Educational content and practice culture
• Facebook: Community engagement and event announcements
• Twitter: Mental health awareness and professional discussions

Content Guidelines

Do's

• Share evidence-based mental health information
• Post about general wellness and self-care tips
• Highlight practice specialties and services
• Share team professional achievements
• Promote mental health awareness months

Don'ts

• Never discuss patient cases, even anonymized
• Avoid giving specific medical advice
• Don't engage with patient comments publicly
• Never share identifiable patient information

Posting Schedule

Recommended Frequency

• LinkedIn: 2-3 times per week
• Instagram: 3-4 times per week
• Facebook: 3-4 times per week
• Twitter: 4-5 times per week

Content Categories

1. Educational Content (40%)

   • Mental health facts
   • Research updates
   • Condition awareness

2. Practice Updates (20%)

   • New services
   • Team introductions
   • Office announcements

3. Community Engagement (20%)

   • Local events
   • Mental health resources
   • Support group information

4. Wellness Tips (20%)

   • Self-care strategies
   • Stress management
   • Lifestyle recommendations

Crisis Response Protocol

Emergency Posts

• Include crisis hotline numbers
• Direct to emergency services
• Maintain professional boundaries

Compliance Checklist

• HIPAA compliance review
• Professional ethics review
• Content approval process
• Response protocol
• Crisis management plan