Social Media Strategy Guide for Neurology Practices

Platform Selection and Setup

Primary Platforms

• LinkedIn: Professional networking, research updates, and practice announcements
• Facebook: Patient education and community engagement
• Instagram: Visual content, patient success stories, and team highlights

Content Categories

Educational Content (40%)

• Neurological condition explanations
• Latest treatment advances
• Brain health tips
• Migraine triggers and management
• Stroke prevention awareness

Practice Updates (20%)

• New team members
• Technology acquisitions
• Office announcements
• Schedule changes
• Special events

Patient Resources (20%)

• Support group information
• Community events
• Medication reminders
• Insurance updates
• Appointment booking tips

Engagement Content (20%)

• Brain teasers
• Neurology facts
• Staff spotlights
• Patient testimonials (HIPAA-compliant)
• Behind-the-scenes glimpses

Posting Guidelines

Frequency

• LinkedIn: 2-3 times per week
• Facebook: 4-5 times per week
• Instagram: 3-4 times per week

Best Practices

1. Use HIPAA-compliant imagery
2. Include relevant hashtags (#Neurology #BrainHealth)
3. Respond to comments within 24 hours
4. Cross-post when appropriate
5. Use scheduling tools for consistency

Crisis Communication Protocol

• Designate social media response team
• Establish approval workflow
• Prepare template responses
• Document all interactions

Measurement Metrics

• Engagement rate
• Follower growth
• Post reach
• Website referrals
• Appointment requests

Compliance Checklist

• HIPAA guidelines
• Medical board regulations
• FTC disclosure requirements
• Practice privacy policy
• Content review process