Social Media Success Guide for Occupational Therapy Practices

Platform Selection and Strategy

Primary Platforms

• Instagram: Perfect for sharing visual content of exercises, success stories, and clinic life
• Facebook: Ideal for community engagement and educational content
• LinkedIn: Professional networking and B2B connections

Content Categories

Educational Content (40%)

• Treatment techniques and explanations
• Home exercise programs
• Ergonomic tips
• ADL modifications

Success Stories (20%)

• Patient testimonials (with consent)
• Before/after progress
• Milestone celebrations

Practice Updates (20%)

• Team introductions
• New services
• Clinic events
• Special announcements

Engagement Posts (20%)

• Q&A sessions
• Tips and tricks
• Industry news
• Awareness days

Best Practices

Posting Schedule

• Instagram: 3-4 posts/week
• Facebook: 2-3 posts/week
• LinkedIn: 1-2 posts/week

Content Guidelines

1. Maintain HIPAA compliance
2. Use high-quality images
3. Include relevant hashtags
4. Respond to comments promptly

Sample Post Templates

Educational Post

🔍 OT Tip of the Day:
[Insert tip]

💡 Why it matters:
[Explanation]

#OccupationalTherapy #OTtips #[Condition]

Success Story Post

✨ Patient Success Spotlight
[Anonymous story overview]

🎯 Goals Achieved:
[List achievements]

#OTSuccess #TherapyWorks

Hashtag Library

General

• #OccupationalTherapy
• #OTlife
• #TherapyServices

Condition-Specific

• #HandTherapy
• #PediatricOT
• #StrokeRehab

Measurement Metrics

• Engagement rate
• Follower growth
• Post reach
• Click-through rates