Strategic Social Media Guide for Colorectal Surgery Practices

Platform Selection and Strategy

Primary Platforms

• LinkedIn: Professional networking and educational content
• Facebook: Patient education and community engagement
• Instagram: Visual patient education and practice culture

Content Categories

1. Educational Content (40%)

• Colorectal cancer screening guidelines
• Preventive care tips
• Common conditions and treatments
• Post-operative care information

2. Practice Updates (20%)

• New technology implementations
• Team member highlights
• Office announcements
• Patient success stories (with consent)

3. Community Engagement (20%)

• Local health events
• Colorectal cancer awareness month activities
• Community screening initiatives
• Patient support group information

4. Professional Development (20%)

• Conference participation
• Research contributions
• Continuing education
• Industry innovations

Content Guidelines

Privacy Considerations

• Strict HIPAA compliance
• Written consent for patient stories
• Generic medical images only
• No identifiable patient information

Posting Schedule

• LinkedIn: 2-3 times per week
• Facebook: 3-4 times per week
• Instagram: 2-3 times per week

Content Tone

• Professional yet approachable
• Evidence-based information
• Empathetic communication
• Clear medical terminology with layperson explanations

Engagement Strategy

Response Protocol

• Monitor comments daily
• Respond within 24 hours
• Direct medical questions to office
• Use pre-approved response templates

Measurement Metrics

• Engagement rates
• Follower growth
• Website referral traffic
• Appointment requests through social channels