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The Complete Speech Therapy Social Media Marketing Guide

A Strategic Approach to Building Your Practice's Online Presence

Speech Therapy

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Template Content

Last updated: Mar 24, 2025

Platform Selection & Strategy

Primary Platforms

  • Instagram: Visual content, therapy tips, success stories
  • Facebook: Community engagement, educational content, event announcements
  • LinkedIn: Professional networking, continuing education, research sharing

Content Pillars

1. Educational Content (40%)

  • Speech development milestones
  • Language acquisition tips
  • Communication disorder awareness
  • Parent education resources

2. Practice Showcase (30%)

  • Team introductions
  • Facility tours
  • Treatment approaches
  • Success stories (with HIPAA compliance)

3. Community Engagement (30%)

  • Q&A sessions
  • Live tips
  • Parent resources
  • Professional insights

Post Templates

Educational Posts

🗣️ [Speech Tip of the Week]
💡 Did you know: [Fact]
👉 Try this: [Activity]
#SpeechTherapy #Communication

Success Celebration Posts

🌟 Milestone Alert!
[Anonymous achievement story]
💪 Keep practicing!
#SpeechGoals #Progress

Engagement Guidelines

  1. Response Time

    • Reply to comments within 24 hours
    • Address DMs within 48 hours

  2. Professional Tone

    • Warm and approachable
    • Evidence-based information
    • HIPAA-compliant responses

Content Calendar

Weekly Schedule

  • Monday: Educational tip
  • Wednesday: Practice showcase
  • Friday: Community engagement
  • Weekend: Inspiration/motivation

Compliance Checklist

  • ✓ HIPAA compliance
  • ✓ Professional ethics
  • ✓ Evidence-based claims
  • ✓ Clear disclaimers
  • ✓ Patient privacy protection

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