Vascular Surgery Practice Social Media Strategy Guide

Platform Selection and Strategy

Primary Platforms

• LinkedIn: Professional networking, case discussions, research sharing
• Facebook: Patient education, success stories, practice updates
• Instagram: Visual content, before/after results, team highlights

Content Categories

Educational Content (40%)

• Vascular health tips
• Disease prevention strategies
• Treatment explanations
• New technology updates

Practice Updates (20%)

• Team introductions
• Facility improvements
• New service announcements
• Awards and certifications

Patient Success Stories (20%)

• Before/after results (with consent)
• Patient testimonials
• Recovery journeys
• Quality of life improvements

Community Engagement (20%)

• Health awareness months
• Community event participation
• Local healthcare initiatives

Posting Guidelines

Content Standards

• Use HIPAA-compliant imagery
• Include relevant medical disclaimers
• Maintain professional tone
• Cite credible sources

Posting Frequency

• LinkedIn: 2-3 times per week
• Facebook: 3-4 times per week
• Instagram: 4-5 times per week

Sample Content Calendar

Week 1

• Monday: Educational post about PAD
• Wednesday: Team spotlight
• Friday: Patient success story

Engagement Strategy

Response Guidelines

• Reply within 24 hours
• Direct medical questions to office
• Use approved response templates
• Monitor comments regularly

Compliance Checklist

• HIPAA review of all posts
• Medical disclaimer included
• Patient consent obtained
• Content medically accurate

Analytics Tracking

• Monthly engagement rates
• Follower growth
• Post performance metrics
• Website traffic from social